A RUNNING RECORD OF THE WORK.

Projects, decisions, observations, and ideas along the way. Some begin in the field. Some begin in the underwriting. Some begin with a question worth working through in public.

HOSPITALITY + BRAND / SEPTEMBER 2026

WHEN A CABIN DESIGN IS AVAILABLE TO EVERYONE, WHAT BELONGS TO THE BRAND?

Repeatability can simplify development. But the harder question is what happens between the building and the place, and whether a hospitality brand can build loyalty without repeating the same architectural object from one geography to the next.

ARCHITECTURE + EXPERIENCE / SEPTEMBER 2026

THE SPACES AREN'T WAITING TO BE EXPERIENCED. THEY ALREADY ARE.

After years of designing and building a place, the work eventually becomes part of someone else’s weekend, morning routine, celebration, or escape. That changed how we asked Jennifer Hughes to photograph Será at Sandy Ridge: stay there, inhabit it, and let the images feel lived in.

FROM THE WORK

PROJECTS. DECISIONS. IDEAS WORTH KEEPING.

FIELD NOTE / LINKEDIN

WHAT DOES IT REALLY MEAN TO DEVELOP A MICRO-RESORT?

Land acquisition, master planning, architecture, financing, and construction seen as one continuous act of development.

PROJECT MILESTONE / 2025

FINANCING THE FIRST BUILD.

The construction loan that moved Será at Sandy Ridge from design and predevelopment into vertical construction.

PROJECT MILESTONE / 2024

ENTITLEMENT SECURED IN HARDY COUNTY.

A key predevelopment milestone for the project, and a reminder that the architecture only matters if the entitlement path can support it.

PROJECT MILESTONE / 2024

FINDING THE SANDY RIDGE SITE.

The acquisition that established the physical basis for what would become Será at Sandy Ridge.

BROKEN PROCESS / LINKEDIN

WHAT ARCHITECT COMPENSATION REVEALS ABOUT THE FEE-FOR-SERVICE MODEL.

A critique of the incentives embedded in traditional architectural practice and what those incentives do to compensation, fees, and the value of the profession.

FOLLOW THE CURRENT WORK

NOT EVERYTHING NEEDS TO WAIT FOR A FORMAL ARTICLE.

New observations, project updates, and developing ideas often appear on LinkedIn first. Field Notes is where the strongest of them will accumulate over time.

WORK APPROACH OPPORTUNITIES FIELD NOTES